Google Caught Buying Links Again

Feb 14, 2018 - 8:38 am 136 by

Google Paid Links

Google has given a generous donation to FOSDEM, Free and Open Source Software Developers' European Meeting, and now has three juicy links on the FOSDEM Sponsors page. Those links do not have the mandatory nofollow attribute on them and they pass link juice.

I actually waited a couple weeks to see if Google would do anything about this after it was posted about on Twitter but no, the links are still dofollows. Here is the tweet:

Here is the visual look at the links:

Link Sponsor Web

Here is the code:

Link Code Google

Google specifically said giving charity in exchange for a link is not allowed and is considered a paid link, which is against Google's webmaster guidelines.

I guess Google slipped up here? A couple of years ago, the Chrome team was caught buying a $350,000 link and they did something similar in 2012. They ended up penalizing the Chrome site in 2012 for those actions but not for the 2016 actions. Google does take action against themselves when they go against their own guidelines, they did with the Chrome example, they did with AdWords for cloaking, they did for other cloaking issues and even slapped Google Japan years ago.

Will Google penalize themselves for this paid link? I doubt it but they should nofollow that link asap.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Google Blogsearch Ping Going Away, Not That Anyone Used It