Google John Mueller: If You Weren't Buying Links, Don't Disavow

Jul 12, 2023 - 7:51 am 10 by

Robot Chains Links Google Logo

John Mueller, a Search Advocate at Google, was asked when you should use the link disavow too. He said on Twitter, "Essentially -- if you weren't buying links, don't disavow."

So don't disavow unless you were buying links in the history of your website.

Here are those tweets:

Google historically has not been a fan of folks using the disavow file; most recently, they doubled down on that. Prior to that, John Mueller from Google blasted an agency for using a disavow file. Gary Illyes from Google reiterated his disavow advice saying at PubCon not to use it. He repeated that it hurts more than it helps for the most part. Previously, Google said disavow if you have a manual action.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 8, 2026

Jan 8, 2026 - 10:00 am
Bing Search

Microsoft Hiring Very Senior PM To Fight Spam On Bing & Copilot

Jan 8, 2026 - 7:51 am
Google Maps

PSA: Don't Create Separate Google Business Profile For Department Listings

Jan 8, 2026 - 7:41 am
Google Search Engine Optimization

Google's John Mueller Answers If You Should Invest In GEO

Jan 8, 2026 - 7:31 am
Search Engine Optimization

Tailwind CSS Lets Go 75% Of Engineers After 40% Traffic Drop From AI

Jan 8, 2026 - 7:21 am
Google Ads

Google Vehicle Ads Gains Call Assets

Jan 8, 2026 - 7:11 am
 
Previous Story: Google Search Explore Section Gains Ads