OpenAI continues to drive forward on the ads front. This weekend AdWeek reported that OpenAI is currently testing an Ads Manager for ChatGPT advertisers. As AdWeek explained, "The Ads Manager is a dashboard that lets marketers run, monitor, and optimize campaigns in real time."
And what ending up being somewhat comical, an OpenAI spokesperson confirmed that advertisers currently get weekly CSV reports with performance data like clicks and impressions. As you can guess, the advertising community collectively laughed out loud about that... You have one of the top AI companies sending CSV files to advertisers spending a lot of money with them. That said, I'm sure they are going to move quickly with rolling out Ads Manager. Time will tell.
OpenAI Ads Manager (confirmed) -> OpenAI is Testing An Ads Manager, As Its New Ads Business Fights Growing Pains
— Glenn Gabe (@glenngabe) March 14, 2026
"The Ads Manager is a dashboard that lets marketers run, monitor, and optimize campaigns in real time."
And hey, the testers currently get WEEKLY CSV files with… pic.twitter.com/jqgDTjQlNU
Beyond that, Adthena recently explained they saw an uptick in ChatGPT ads across the platform. They are tracking ads in ChatGPT heavily.
Update on ChatGPT Ads: Adthena is seeing an uptick in activity. Their CMO posted more examples this afternoon on LinkedIn of ads they are seeing and pinged me there.
— Glenn Gabe (@glenngabe) February 25, 2026
Advertisers spotted so far:
🔹 Best Buy
🔹 AT&T
🔹 Pottery Barn
🔹 Enterprise
🔹 Qualcomm
🔹 Expedia… pic.twitter.com/QadQWpokut
On that note, I have explained before that spotting ChatGPT ads in the wild was like spotting Bigfoot. They were very hard to find... But today, I'm seeing many ads when searching ChatGPT via one of the free accounts I have. And after sharing about that, Anthony Higman also said he is seeing a ton of ads there today. So I do believe they are continuing to expand the number of ads they are running across ChatGPT.
Its like every search now LOL pic.twitter.com/pJmtIUNwkd
— Anthony Higman (@AnthonyHigman) March 16, 2026
Like I said in my tweet, some of the ads were targeted, while others were not so targeted... Anyway, keep an eye out for ChatGPT ads. They seem to be showing up more and more.
GG
