Google: We Like Breadcrumb Navigation Links On Your Site

Jun 22, 2017 - 7:55 am 9 by

Google Trail

Google loves a site with good navigation and good user experience, so it makes sense that Google also likes breadcrumb navigation links. Communicating to a user on how the page that they are reading is found within a site by using breadcrumb navigation is awesome. Plus Google likes them as well, for navigation flow and for PageRank distribution.

Gary Illyes from Google posted this on Twitter "We likes them [breadcrumb navigation]." "We treat them as normal links in e.g. PageRank computation," he added.

Here is the tweet:

Even those dynamically built breadcrumbs are useful for Google.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 17, 2025

Sep 17, 2025 - 10:00 am
Google

Google Discover Tests Showing X Posts From Just Your Followers?

Sep 17, 2025 - 7:51 am
Other Search Engines

OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

Sep 17, 2025 - 7:41 am
Google

Google: Searchers Want AI Summaries Over Links

Sep 17, 2025 - 7:31 am
Google Maps

Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

Sep 17, 2025 - 7:21 am
Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
 
Previous Story: Gary Illyes From Google Doesn't Have Manual Actions Clearance