Google: Dynamic Breadcrumb Trails Isn't Spam

May 31, 2017 - 7:46 am 2 by

Google Trail

Having breadcrumbs on your site is good for usability and is also a good SEO check item to have on your internal pages. But what if your breadcrumb was defined based on user click behavior and not based on where the page might be situated on your web site. So for example, if you have a pair of sneakers on your site and someone clicks via the brand to get there and another clicks via size, the breadcrumb trail might be different depending on the click behavior.

Having different breadcrumb trails is not a form of cloaking or spam. It is just the way some sites are coded. Gary Illyes basically said that in his response to the question on Twitter:

This question came up in 2014 around having multiple breadcrumb trails on the same page, which Matt Cutts said was okay in many cases. Here is that video answer:

Personally, if you can keep the breadcrumb trail static, it is a bit easier to manage and I'd do it that way.

Forum discussion at Twitter.

This post was scheduled to go live today but was written earlier - I am currently offline today.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google Doodle For Zaha Hadid, Iraqi-Born British Architect