Google: We Like Breadcrumb Navigation Links On Your Site

Jun 22, 2017 - 7:55 am 9 by

Google Trail

Google loves a site with good navigation and good user experience, so it makes sense that Google also likes breadcrumb navigation links. Communicating to a user on how the page that they are reading is found within a site by using breadcrumb navigation is awesome. Plus Google likes them as well, for navigation flow and for PageRank distribution.

Gary Illyes from Google posted this on Twitter "We likes them [breadcrumb navigation]." "We treat them as normal links in e.g. PageRank computation," he added.

Here is the tweet:

Even those dynamically built breadcrumbs are useful for Google.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 14, 2025

Nov 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Movemeber Google Update, Opal AI Spam, Discover Spam Fix, Copilot Search, Google Image Ads & More

Nov 14, 2025 - 8:01 am
Google Ads

Google Ads Advertiser Suspension Improvements: Faster & More Accurate

Nov 14, 2025 - 7:51 am
Google Ads

Google: Don't Close Your Google Ads Account To Make LSAs Work

Nov 14, 2025 - 7:41 am
Google

Google Shopping With AI Mode Comparisons, Call Store, Track Price & Agentic Checkout

Nov 14, 2025 - 7:31 am
Google Ads

Google Ads Brings Brand Inclusions To Standard Shopping Campaigns (NOPE)

Nov 14, 2025 - 7:21 am
 
Previous Story: Gary Illyes From Google Doesn't Have Manual Actions Clearance