Google Tests Bolding Local Business Name In Local Panel

Dec 8, 2023 - 7:21 am 0 by
Filed Under Google Maps

Business Owner Store Porch Google Logo

Google is testing bolding the name of the business within the local panel in the search results. I was unable to replicate this but my screenshot shows my company name in normal text, while the test shows a bolded font for the company name.

Here is a screenshot from Khushal Bherwani he posted on X for us:

Google Local Panel Bold Name

Here is what I see, in comparison:

Google Local Panel Normal Name

I am not sure how much of a difference this will have on click-through rates or phone calls to the business but I guess "Google always be testing."

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 7, 2025

Feb 7, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Google Ads Quality Update, Google AI Overviews Updates & Other Search Engines

Feb 7, 2025 - 8:01 am
Google Search Engine Optimization

Google Says People Know When Author Bios Are For SEO Purposes

Feb 7, 2025 - 7:51 am
Google Ads

Google Ads Keyword Planner New Auto-Organize Keywords To Ad Groups

Feb 7, 2025 - 7:41 am
Google Maps

Google Business Profiles Reinstatements Now Include Case & 5 Upload Documents

Feb 7, 2025 - 7:31 am
Google Maps

Google Local Reviews Decreasing Over Past 24 Hours

Feb 7, 2025 - 7:25 am
Previous Story: Google Product Results Showing Prices With 30 Day Low