Google launched the ability to search for auto insurance policies in California at google.com/compare/autoinsurance.
Of course, those websites that do lead generation in that space feel very threatened, as they should. When Google used those keyword rich anchor text links, they called them out and Google reversed it. But truth is, Google will rank in the first spot for car and auto insurance, through ads and likely organic in the near future.
A WebmasterWorld thread has a lot of negativity towards the news:
I bet American comparison sites are loving this news....
How greedy can a company become in this world? Are there limits?
It's good to see that people in the USA are now starting to realise what we in Europe have known for years. Google needs reigning in. The problem is that practically every case against them in their home country has failed. Google's deep pockets have, of course, got nothing to do with that. Perhaps now your legislators will realise what a Googzilla they have nurtured.
Truth is, Google got into many verticals over the years and they have not dominated all those verticals. Time will tell here.
Forum discussion at WebmasterWorld.
