Google Launches Car Insurance Portal Upsetting Yet Another Webmaster Portal

Mar 9, 2015 - 8:15 am 19 by
Filed Under Google Ads

Google launched the ability to search for auto insurance policies in California at

Google Car Insurance

Of course, those websites that do lead generation in that space feel very threatened, as they should. When Google used those keyword rich anchor text links, they called them out and Google reversed it. But truth is, Google will rank in the first spot for car and auto insurance, through ads and likely organic in the near future.

A WebmasterWorld thread has a lot of negativity towards the news:

I bet American comparison sites are loving this news....

How greedy can a company become in this world? Are there limits?

It's good to see that people in the USA are now starting to realise what we in Europe have known for years. Google needs reigning in. The problem is that practically every case against them in their home country has failed. Google's deep pockets have, of course, got nothing to do with that. Perhaps now your legislators will realise what a Googzilla they have nurtured.

Truth is, Google got into many verticals over the years and they have not dominated all those verticals. Time will tell here.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: Google AdWords To Drop Four Search Funnels Columns From Reporting