Google's Auto Insurance Blog Post Has Extremely Keyword Rich Anchor Text

Mar 6, 2015 • 8:44 am | comments (47) by | Filed Under Google Search Engine Optimization

Google CarYesterday, Google announced they will be officially getting into selling auto-insurance through Yes, this is a big deal but SEOs took notice of the blog post announcing it.

If you look, you will see three links in the post, the first two are keyword rich anchor text links that are [credit card] and [car insurance] both linking to Google properties. The last link is a [here] link so people can learn more about the service.

Several SEOs called them out on this on Twitter:

Here is a picture of the blog post with the anchor text as it is now:

Google Blog Anchor Text Rich

I wonder if Google will leave it as is or decide to change it in the future.

Forum discussion at Twitter.

Update: Shortly after this story went live, Google removed the keyword rich anchor text from the blog post.

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