Google's Auto Insurance Blog Post Has Extremely Keyword Rich Anchor Text

Mar 6, 2015 - 8:44 am 47 by

Google CarYesterday, Google announced they will be officially getting into selling auto-insurance through google.com/compare/autoinsurance/. Yes, this is a big deal but SEOs took notice of the blog post announcing it.

If you look, you will see three links in the post, the first two are keyword rich anchor text links that are [credit card] and [car insurance] both linking to Google properties. The last link is a [here] link so people can learn more about the service.

Several SEOs called them out on this on Twitter:

Here is a picture of the blog post with the anchor text as it is now:

Google Blog Anchor Text Rich

I wonder if Google will leave it as is or decide to change it in the future.

Forum discussion at Twitter.

Update: Shortly after this story went live, Google removed the keyword rich anchor text from the blog post.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google AdWords Launches Dynamic Structured Snippets