Google's Auto Insurance Blog Post Has Extremely Keyword Rich Anchor Text

Mar 6, 2015 - 8:44 am 47 by

Google CarYesterday, Google announced they will be officially getting into selling auto-insurance through Yes, this is a big deal but SEOs took notice of the blog post announcing it.

If you look, you will see three links in the post, the first two are keyword rich anchor text links that are [credit card] and [car insurance] both linking to Google properties. The last link is a [here] link so people can learn more about the service.

Several SEOs called them out on this on Twitter:

Here is a picture of the blog post with the anchor text as it is now:

Google Blog Anchor Text Rich

I wonder if Google will leave it as is or decide to change it in the future.

Forum discussion at Twitter.

Update: Shortly after this story went live, Google removed the keyword rich anchor text from the blog post.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Previous Story: Google AdWords Launches Dynamic Structured Snippets