Google Analytics Adds Currency Conversion For AdWords Campaigns

Jan 26, 2015 - 8:24 am 0 by
Filed Under Google Ads

Google Analytics LogoGoogle announced on Google+ that Google Analytics will now will automatically convert your AdWords cost, CPC and ROAS figures to the currency you are using in your Google AdWords account.

Google said, "to make it easier to compare your AdWords cost data with your other data in Google Analytics, we recently enabled currency conversion from AdWords to GA."

click for full size

This will specifically impact your metrics for "Cost", "CPC" and "ROAS" in Google Analytics, if your linked AdWords account uses a difference currency.

The exchange rate used is the exchange rate at the midpoint of the reporting time range.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Video: Matt Cutts Talks About Google's Early Days