Google Analytics Adds Currency Conversion For AdWords Campaigns

Jan 26, 2015 - 8:24 am 0 by
Filed Under Google Ads

Google Analytics LogoGoogle announced on Google+ that Google Analytics will now will automatically convert your AdWords cost, CPC and ROAS figures to the currency you are using in your Google AdWords account.

Google said, "to make it easier to compare your AdWords cost data with your other data in Google Analytics, we recently enabled currency conversion from AdWords to GA."

click for full size

This will specifically impact your metrics for "Cost", "CPC" and "ROAS" in Google Analytics, if your linked AdWords account uses a difference currency.

The exchange rate used is the exchange rate at the midpoint of the reporting time range.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 15, 2025

Jan 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Third-Party Review Boxes Algorithmically Selected

Jan 15, 2025 - 7:51 am
Google

Google Search Generative AI For People Also Search For

Jan 15, 2025 - 7:41 am
Bing Ads

Bing Ads - See More Links (Sitelinks)

Jan 15, 2025 - 7:31 am
Google

Google Search Tests Sitelinks Carousels On Desktop

Jan 15, 2025 - 7:21 am
Google

Google Search Video Tab With Continuous Scroll

Jan 15, 2025 - 7:11 am
Previous Story: Video: Matt Cutts Talks About Google's Early Days