Google Launches AMP Stories & Visual Stories In Mobile Search

Feb 13, 2018 - 8:20 am 16 by
Filed Under Google

Google AMP Stories

Google launched this morning at the AMP Conference something they are calling AMP Stories. They are swipeable user interfaces that tell you a story. Google describes them as a "mobile-focused format for delivering news and information as visually rich, tap-through stories."

Here is a video demo of them:

Google launched them with these partners so far; CNN, Conde Nast, Hearst, Mashable, Meredith, Mic, Vox Media, and The Washington Post.

Here is a GIF of it in action:

Amp Stories

Visual Stories:

This is how they will show up in mobile search, at least for now:

Visual Stories Google Search Amp

You can see them in search yourself on your mobile phone by going to

There is a feature to ping Google with AMP content but that I am told is not for search but for AMP to refresh your AMP page cache.

All the developer docs are available over here. Techmeme has a lot of coverage as well.

Forum discussion at Twitter.


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