Google Drops The AMP Label In The Mobile Search Results

Jul 21, 2021 - 7:51 am 1 by
Filed Under Google

Google Amp Down

Google has dropped showing the AMP label or icon in the mobile search results. I personally cannot trigger it for any of my searches anymore. And no, it does not seem to have been replaced with the page experience label either.

Here is a screenshot of a page that normally would have a gray AMP lightening bolt icon but no longer does:

click for full size

Here is a GIF showing the top stories carousel not showing any AMP icons:

Google Amp Logo Gone

Last month we saw non-AMP pages showing up in these areas and now we are seeing even AMP pages (when you click on the results above, you are taken to the AMP version) not show the AMP label.

Others are seeing this as well:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: No Results Found Response Can Lead To Soft 404s In Google Search Console