Google Drops The AMP Label In The Mobile Search Results

Jul 21, 2021 - 7:51 am 1 — by
Filed Under Google

Google Amp Down

Google has dropped showing the AMP label or icon in the mobile search results. I personally cannot trigger it for any of my searches anymore. And no, it does not seem to have been replaced with the page experience label either.

Here is a screenshot of a page that normally would have a gray AMP lightening bolt icon but no longer does:

click for full size

Here is a GIF showing the top stories carousel not showing any AMP icons:

Google Amp Logo Gone

Last month we saw non-AMP pages showing up in these areas and now we are seeing even AMP pages (when you click on the results above, you are taken to the AMP version) not show the AMP label.

Others are seeing this as well:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 16, 2026

Oct 16, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Poisoning Tracking Tools, Google AI Results Updates, Discover To Change, Google Ads, ChatGPT & SEO

Oct 16, 2026 - 8:01 am
Google Updates

Google Search Ranking Volatility & Chatter Spike Today

Oct 16, 2026 - 7:55 am
Google Ads

Google Ads To Allow Certification For Online Gambling Advertisers

Oct 16, 2026 - 7:51 am
Bing Search

Bing Tests Read More Links In Search Result Snippets

Oct 16, 2026 - 7:41 am
Google Ads

Google Ads Lead Form Adds Lead Scoring For Lead Qualification

Oct 16, 2026 - 7:31 am
Previous Story: No Results Found Response Can Lead To Soft 404s In Google Search Console