Google Drops The AMP Label In The Mobile Search Results

Jul 21, 2021 • 7:51 am | comments (1) by | Filed Under Google Search Engine

Google Amp Down

Google has dropped showing the AMP label or icon in the mobile search results. I personally cannot trigger it for any of my searches anymore. And no, it does not seem to have been replaced with the page experience label either.

Here is a screenshot of a page that normally would have a gray AMP lightening bolt icon but no longer does:

click for full size

Here is a GIF showing the top stories carousel not showing any AMP icons:

Google Amp Logo Gone

Last month we saw non-AMP pages showing up in these areas and now we are seeing even AMP pages (when you click on the results above, you are taken to the AMP version) not show the AMP label.

Others are seeing this as well:

Forum discussion at Twitter.

Previous story: No Results Found Response Can Lead To Soft 404s In Google Search Console
Ninja Banner
blog comments powered by Disqus