Google Drops The AMP Label In The Mobile Search Results

Jul 21, 2021 - 7:51 am 1 by
Filed Under Google

Google Amp Down

Google has dropped showing the AMP label or icon in the mobile search results. I personally cannot trigger it for any of my searches anymore. And no, it does not seem to have been replaced with the page experience label either.

Here is a screenshot of a page that normally would have a gray AMP lightening bolt icon but no longer does:

click for full size

Here is a GIF showing the top stories carousel not showing any AMP icons:

Google Amp Logo Gone

Last month we saw non-AMP pages showing up in these areas and now we are seeing even AMP pages (when you click on the results above, you are taken to the AMP version) not show the AMP label.

Others are seeing this as well:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 26, 2026

Feb 26, 2026 - 10:00 am
Google

Google Circle to Search Looks At The Whole Image

Feb 26, 2026 - 7:51 am
Google Ads

Google Ads API Version 23.1 Now Available

Feb 26, 2026 - 7:41 am
Bing SEO

Microsoft Updates Bing Webmaster Guidelines (A Bit)

Feb 26, 2026 - 7:31 am
Google

Google To Test Showing Vertical Search Services In EU

Feb 26, 2026 - 7:21 am
Google Maps

Google Post Recurring Scheduling Coming

Feb 26, 2026 - 7:11 am
 
Previous Story: No Results Found Response Can Lead To Soft 404s In Google Search Console