Google Drops The AMP Label In The Mobile Search Results

Jul 21, 2021 - 7:51 am 1 by
Filed Under Google

Google Amp Down

Google has dropped showing the AMP label or icon in the mobile search results. I personally cannot trigger it for any of my searches anymore. And no, it does not seem to have been replaced with the page experience label either.

Here is a screenshot of a page that normally would have a gray AMP lightening bolt icon but no longer does:

click for full size

Here is a GIF showing the top stories carousel not showing any AMP icons:

Google Amp Logo Gone

Last month we saw non-AMP pages showing up in these areas and now we are seeing even AMP pages (when you click on the results above, you are taken to the AMP version) not show the AMP label.

Others are seeing this as well:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Spiked Friday - May 8th

May 8, 2025 - 7:51 am
Google Ads

Google Ads Launches New Charts: Bar, Column and Time-Series

May 8, 2025 - 7:41 am
Google Maps

Google Tests Read Reviews Button & Appointment Tags On Local Listings

May 8, 2025 - 7:31 am
Google

Apple Says Google Searches Down On Safari & Google Says Searches Are Up

May 8, 2025 - 7:21 am
Google

Google Tests Alignment Changes To Search Result Snippets

May 8, 2025 - 7:11 am
Google Maps

Google Business Profiles Show Business Address Toggle Broken

May 8, 2025 - 7:05 am
Previous Story: No Results Found Response Can Lead To Soft 404s In Google Search Console