Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don't need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.
Kenichi Suzuki was at the event and quoted Gary Illyes - he posted on LinkedIn - "To get your content to appear in AI Overview, simply use normal SEO practices. You don't need GEO, LLMO or anything else." He also shared that photo above.
Of course, to many of you it is obvious - as Glenn Gabe said on X, "Yes, this is obvious for many, but glad he decided to say it." Indeed.
There is also this nice photo of Gary at that event yesterday:
#SearchCentralLive
— Rajesh Kumar Pal (@saregamapal) July 23, 2025
-How #AIOverviews will impact India and South East Asia?
-And Yes, IS #SEO DEAD?
-Will Google Punish, AI Generated Content?
Entering 20+ hours of brainstorming sessions and speaker notes right from the Engineers building the #Future of #GoogleSearch pic.twitter.com/4oM56GRvEY
So keep on SEOing if you want to show up in these AI summaries. Will they lead to clicks, that is another story.
Kenichi Suzuki also posted an summary of the event on LinkedIn - he wrote:
Forum discussion at LinkedIn.
Update: John Mueller quoting Gary Illyes later:
Do you think you need to do SEO for AI Search?
🗨️ "Simply use normal SEO practices. You don't need GEO, LLMO or anything else."
— John Mueller (@johnmu.com) July 29, 2025 at 7:25 AM
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