Google Brings Back Local Pack To AI Overviews

Mar 14, 2025 - 7:11 am 0 by
Filed Under Google Maps

Google Ai Homes

Google is once again showing a local pack in the AI Overviews, formerly known as SGE (Search Generative Experience). Google removed the local pack from those AI Overviews back in September 2023 after having a 5 pack during the early months of SGE. Now, I am seeing them return.

This was spotted first by Greg Sterling who posted on X saying, "Seeing my first AI Overview for local: "best fish tacos near me." Then Andy Simpson posted a video of it in action on X. Let me be clear, this is not reserved for those in the AI Mode beta, because I am not yet in the beta and I see it. But I do see it only in Labs, not in other interfaces.

Here is my screenshot:

Google Ai Overview Local Pack

Here are the videos and images from Andy and Greg:

Here is what it looked like in SGE back in 2023:

Google Sge Local

I will say, in my example, the AI Overview local pack and normal Places section in the organic results are slightly different. Here is the Places section:

Google Places Pack Compare

So now the AI Overviews have local packs!

Forum discussion at X.

 

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