Earlier we reported that Google was testing AI-organized restaurant results in the Google Search results. Now, Google is doing the same for local events; and organizing them with AI.
Vijay Chauhan spotted these and posted on X AI organized local events, where Google would group search results by:
- Today's events
- Concerts
- Theatres
- Art exhibitions
- Muesums open today
- Restaurants with today's specials
- Indoor attractions
- and much more...
Here is a static screenshot of part of this:
Here are some videos from Vijay:
another example for an upcoming festival > Valentine's Day
— Vijay Chauhan 📈 (@VijayChauhanSEO) February 6, 2025
Romantic events + Single events + couple's activities and many more. pic.twitter.com/4YhfMqELkw
This is normal results pic.twitter.com/1QGhXvuTFR
— Vijay Chauhan 📈 (@VijayChauhanSEO) February 6, 2025
Forum discussion at X.
Update - maybe:
Google is testing "Top Weekend Picks," and integrating more social media than ever to drive zero-click results.I've also noticed “sca_esv” in the URL, which means Google is currently doing A/B testing.@rustybrick @glenngabe @brodieseo Can you guys replicate this ? pic.twitter.com/o98i4StCiN
— Vijay Chauhan 📈 (@VijayChauhanSEO) July 23, 2025
