Google AdWords Tracked 4 Billion Store Visits & Aims To Improve Accuracy

Mar 30, 2017 - 8:15 am 1 by
Filed Under Google Ads

Google Store Visits

Google announced yesterday that after two years of tracking store visits in AdWords, they have now reached over 4 billion store visits globally.

With that announcement, Google said they have innovations that will "report more store visits for advertisers already using these insights to give a more complete view of performance." They outlined four innovations:

(1) Richer store visits data at the same high level of accuracy

(2) Deep learning helps us better predict store visits in challenging scenarios

(3) New mapping initiatives improve how we define location geometry

(4) Higher-quality survey data to verify store visits

So you may see your store visits counts increase and get more reliable. It is a challenging thing to track but if anyone can do it, that would be Google.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 14, 2025

Jul 14, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Remains Heated Through Weekend

Jul 14, 2025 - 7:51 am
Google Search Engine Optimization

Google Updates Merchant Return Policies & Loyalty Programs

Jul 14, 2025 - 7:41 am
Google Ads

Google Local Service Ads Reviews Now Managed By Business Profiles

Jul 14, 2025 - 7:31 am
Google

Google AI Mode With Link Cards Only - A Bug?

Jul 14, 2025 - 7:21 am
Google

Google AI Overviews Now With Many Videos

Jul 14, 2025 - 7:11 am
Previous Story: Some Chat Boxes Can Be Hit By The Google Intrusive Mobile Interstitials Penalty