Google Warns YouTube Creators: Ad Revenue May Fluctuate Over Next Few Weeks

Mar 30, 2017 • 8:31 am | comments (5) by | Filed Under Google Ads (AdWords)


As you know, Google promised to make ad controls for advertisers as advertisers continue to leave Google over the controversy around their ads being shown on hateful, offensive and derogatory content sites and YouTube videos.

So the next step, Google announced yesterday that changes are happening now with YouTube Creators.

Marissa, a YouTube Community Manager, said in the YouTube Help forums that over the next few weeks, YouTube creators may see "fluctuations in your revenue." Why? She said it is because Google is "fine tuning" their "ads systems to address these concerns." "While this can be unsettling, we’re working as fast we can to improve our systems so that advertisers feel more confident in our platform and revenue continues to flow to creators over the long term.," she added.

She did give some advice to these YouTube Creators:

  • If you are monetizing your videos and seeing a drop in revenue from videos that are being monetized, review your videos’ thumbnails, titles and descriptions to ensure they accurately represent the content in your video and are aligned with the advertiser friendly content guidelines.
  • If you think your video was demonetized in error, request an appeal by clicking on the yellow $ icon next to the video in Video Manager. You will be notified once a decision is made on the appeal, and if it is successful, your video will immediately be monetized again and have a green $ icon. In light of these changes, we’re pledging to make the reviews process around appeals even faster for creators. You can learn more about how to request an appeal here.

So YouTubers, get ready!

Forum discussion at YouTube Help.

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