Google AdWords Adds Non-Last-Click Attribution Bidding

May 12, 2016 - 8:16 am 0 by
Filed Under Google Ads

Brick AdWords Google 1900px

Google announced that advertisers using AdWords will soon be able to adjust their bids based on a last click attribution model. Google said advertisers will be able to select from six different attribution models.

The six attribution models include last click, first click, linear, time decay, position-based, or data driven.

Here is a screen shot:

click for full size

Google added, "when you pick a new model, credit will be reassigned across the conversion path for all search or shopping ad clicks on Google.com, and your conversion stats will change moving forward. You can adjust bids based on your new way of counting conversions, and if you’re using automated bidding for search ads, your bids will be optimized automatically to reflect your new model."

This is launching "later this month" for AdWords advertisers.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 27, 2024

May 27, 2024 - 10:00 am
Google

In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback

May 27, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller Blasts The Concept Of Toxic Links, Again

May 27, 2024 - 7:41 am
Google Search Engine Optimization

Some Reporting Fewer Links Reported In Google Search Console

May 27, 2024 - 7:31 am
Google

Google Images "See Exact Matches" Helps You Find Who Stole Your Images

May 27, 2024 - 7:21 am
Google

Google Mobile Tests Large Blue Visit Button On Search Results

May 27, 2024 - 7:11 am
Previous Story: Google AdWords Bans Payday Loans & Other Risky Loan Ads