Bing Ads Revenue Up 10% - Is Growth Slowing?

Jan 28, 2026 - 4:15 pm 0 by
Filed Under Bing Search

Microsoft Earnings Chart

Microsoft reported its second quarter 2026 earnings and it showed that its search and advertising revenue was up for 10% but growth is down over the past two quarters. The previous quarter it was up 16% and the one before that was 21% and this quarter, it is only up 10%.

Microsoft wrote, "Search and news advertising revenue excluding traffic acquisition costs increased 10% (up 9% in constant currency)."

Microsoft reports Q2 revenue up 17% YoY to $81.3B, operating income up 21% to $38.3B, net income up 60% to $38.5B, and Microsoft Cloud revenue up 26% to $51.5B.

Here is the chart I make showing just the ad dollar change from quarter to quarter, so you can see just that:

Microsoft Ad Revenue Q2 2026 Chart

Here are the highlights from the earnings release:

  • Revenue was $81.3 billion and increased 17% (up 15% in constant currency)
  • Operating income was $38.3 billion and increased 21% (up 19% in constant currency)
  • Net income on a GAAP basis was $38.5 billion and increased 60%, and on a non-GAAP basis was $30.9 billion and increased 23% (up 21% in constant currency)
  • Diluted earnings per share on a GAAP basis was $5.16 and increased 60%, and on a non-GAAP basis was $4.14 and increased 24% (up 21% in constant currency)
  • Non-GAAP results exclude the impact from investments in OpenAI, explained in the Non-GAAP Definition section below

Satya Nadella, Microsoft's CEO, said:

“We are only at the beginning phases of AI diffusion and already Microsoft has built an AI business that is larger than some of our biggest franchises," said Satya Nadella, chairman and chief executive officer of Microsoft. “We are pushing the frontier across our entire AI stack to drive new value for our customers and partners.”

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing Search

Bing Ads Revenue Up 10% - Is Growth Slowing?

Jan 28, 2026 - 4:15 pm
Search Forum Recap

Daily Search Forum Recap: January 28, 2026

Jan 28, 2026 - 10:00 am
Yahoo Search Engine

Yahoo! Scout - Yahoo's Official Return To Search With AI

Jan 28, 2026 - 7:51 am
Google

Google Search - Add Splash Of Color With Color Picker

Jan 28, 2026 - 7:41 am
Google

Bad News: Google AI Overviews Follow-Up Questions Go Directly To AI Mode

Jan 28, 2026 - 7:31 am
Google

Gemini 3 Powering Google AI Overviews Globally

Jan 28, 2026 - 7:21 am
 
Previous Story: Daily Search Forum Recap: January 28, 2026