Google AdWords Bans Payday Loans & Other Risky Loan Ads

May 12, 2016 - 8:06 am 6 by
Filed Under Google Ads

Google Penalty

Google announced yesterday that they are banning high risk and high interest loan ads from their AdWords network. That means, no more payday loan ads or loans with high interest rates.

Google said they are banning loans where repayment is due within 60 days and/or loans with APR of 36% or higher. This is aimed to protect searchers when they look for loans around Mortgages, Car Loans, Student Loans, Commercial loans, Revolving Lines of Credit (e.g. Credit Cards) products.

This goes into effect in a month, specifically on July 13, 2016.

I guess this is the ad side getting more in sync with the organic side's policies, i.e. the payday loan Google algorithm.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

Mar 15, 2024 - 8:01 am
Google Updates

Google March 2024 Core & Spam Update Movement Today

Mar 15, 2024 - 7:51 am
Google

Google Image Search Results Testing Like Button

Mar 15, 2024 - 7:41 am
Google

Google Merchant Center Product Studio With Themed Templates Including St. Patrick's Day

Mar 15, 2024 - 7:31 am
Google Maps

Google Search Dishes Nearby Carousel

Mar 15, 2024 - 7:21 am
Previous Story: Google Japan Holding Their Own Google Dance