Google AdWords Bans Payday Loans & Other Risky Loan Ads

May 12, 2016 - 8:06 am 6 by
Filed Under Google Ads

Google Penalty

Google announced yesterday that they are banning high risk and high interest loan ads from their AdWords network. That means, no more payday loan ads or loans with high interest rates.

Google said they are banning loans where repayment is due within 60 days and/or loans with APR of 36% or higher. This is aimed to protect searchers when they look for loans around Mortgages, Car Loans, Student Loans, Commercial loans, Revolving Lines of Credit (e.g. Credit Cards) products.

This goes into effect in a month, specifically on July 13, 2016.

I guess this is the ad side getting more in sync with the organic side's policies, i.e. the payday loan Google algorithm.

Forum discussion at WebmasterWorld.

 

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