Google AdWords Adds Automated Bidding Health Reporting

Jul 14, 2016 - 7:39 am 1 by
Filed Under Google Ads

google adwords

Google announced on the AdWords blog that they have added more reporting to help advertisers stay on top of how well their automated bidding is working for them.

Google added three new features for advertisers to track their automated bidding including:

  • New alerts that immediately flag bidding issues
  • Bid strategy statuses that appear directly in your campaign and ad group status columns
  • Rich performance reporting for standard bid strategies set at the campaign-level

Here is a screen shot of the alert, which you can see at the top right of the page, the bell icon:

click for full size

The columns in the AdWords report now can show these status, here is a definition of those statuses:

Status Change

New reports will be available within the next few weeks under the “Bid strategy” dropdown menu in the Campaigns tab to track how changes in your bidding status and targets impact performance over time.

click for full size

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 6, 2024

Dec 6, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google November Core Update Done, Chrome Site Engagement Metrics, Canonicals, 21 Years & More

Dec 6, 2024 - 8:11 am
Google Updates

Google November 2024 Core Update Finally Finished Rolling Out

Dec 6, 2024 - 8:01 am
Google Search Engine Optimization

Google Does Try To Handle Broken Canonicals

Dec 6, 2024 - 7:51 am
Google Search Engine Optimization

Google Search: How Clustering Works With Localization

Dec 6, 2024 - 7:41 am
Google Search Engine Optimization

Google Marauding Black Holes With Clustering & Error Pages

Dec 6, 2024 - 7:31 am
Previous Story: Bing Ads Editor & API Returning Extension Errors