Google AdWords Adds Remarketing Ad Settings & Mute Ads Additions

Jan 26, 2018 - 7:52 am 11 by
Filed Under Google Ads

Google Adwords Quality

Google announced they are adding two new features to help searchers and users see less ads they don't want to see. Google announced "more additions to Ads Settings and Mute This Ad to give you more control to mute the ads you see on Google, on websites, and in apps."

The first example is stopping showing those ads that track you around the web, retargeting or remarketing ads, when you are no longer interested. So you visit a web site to buy a new pen, and then you see ads for pens all over the web sites you visit for the next month or so - but you already bought the pen - you don't need a new pen. You can now stop those ads from showing.

You can now mute the reminder ads in apps and on websites that show these ads where they are powered by Google:

Google Reminder Ads

Here is how to do that.

Google also added two more features to the Mute This Ad option:

(1) It will now recognize your feedback on any device where you are signed in to your Google Account, based on your account settings.

(2) You should see Mute This Ad in even more places and on more Google ads across apps and web sites.

click for full size

Honestly, a lot of this sounds like changes in preparation for GDPR but what do I know.

Ginny has more details at Search Engine Land.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google: Vacation Rental Test Does Not Change Google My Business Guidelines