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Google announced yesterday a new countdown widget that easily enables advertisers to place countdown times within their ad copy dynamically.
This will allow you to create a sense of urgency for customers to buy now versus later. This includes the ability to set the following messaging in your ad copy:
- the number of days, hours, or minutes left to ship their holiday presents in time
- daily discounts or promotions for your hottest deals
- most-up-to date inventory availability on your products, or even the number of flights left to make it home in time for the holidays
This is how the widget tool works:
Type “{=” into any line of ad text as you’re creating text ads in the 'Ads' tab. You can also preview what the countdown will look like in your ads before setting them live.
Forum discussion at Google+.
