Google AdSense New Approval Process Is Now Two Staged

Sep 1, 2011 • 9:22 am | comments (11) by | Filed Under Google AdSense

Google AdSense IconGoogle AdSense announced a new application approval process for new publishers.

The process is now two phased:

(1) Submitting the normal AdSense application

(2) Adding the code to your site and having Google review the code.

Prior all you had to do was be approved on the first step. Now, Google is requiring a second step, reviewing your ad code.

When the ad code is added, the ads will be blank. But "soon after the ad code has been added to the submitted site, a final approval decision will be made and the applicant will be notified by email. Newly approved publishers will see live ads automatically appear in the existing ad units on their pages," Google said:

Threads at WebmasterWorld and DigitalPoint Forums are both happy and upset about the additional step in the approval process.

Some think it won't help with those abusing the system. Some think it just slows down the process. Some don't care because they are already publishers.

What do you think?

Forum discussion at WebmasterWorld and DigitalPoint Forums.

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