TripAdvisor Forcing Hotels To Link To Them?

Sep 1, 2011 - 9:06 am 11 by
Filed Under Link Building

TripAdvisor LogoA WebmasterWorld thread has a post from a member I trust. The post is about TripAdvisor's listing policies requiring those who want a listing to link back to TripAdvisor's web site.

He wrote:

I run a website for a small hotel that has just been fully refurbished and they applied to TripAdvisor UK today to be listed/linked etc.

That's fine, they said, however they would need a reciprocal link from the hotel.

It's a non-issue and has already been done however I was wondering whether this is their new way of building backlinks as a defense against current and future Panda updates.

It would make sense, has anyone else heard of such requests/demands?

TripAdvisor has a linking information page with detailed instructions on how they want you to link to them. Clearly, there is no nofollow attribute in there.

Tnooz ran a story showing that most of the listings on TripAvisor do not have links from TripAdvisor back to the hotel.

In any event, requiring a reciprocal link, if true, is a bit risky for TripAdvisor.

We know TripAdvisor and Google have had their fights in the past - will this lead to one more?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Do You Have Too Much Search Traffic?