Google Ads To Address Concerns Over Third-Party Sales Solicitations & Poor Advice

Jun 13, 2022 - 7:11 am 1 by
Filed Under Google Ads

Google Ads Editor

You probably get these emails all the time from a third-party Google Ads rep asking you to make adjustments to your campaigns, specifically to increase budgets and to go all in on RSAs, responsive search ads. Well, Ginny Marvin, the Ads Liaison at Google, said on Twitter "We are working to address this specific incident as well as the broader concern."

Google Ads may start to crack down on these third party consultants who are outsourced by Google to push advertisers to spend more by blindly increasing their budgets.

The specific situation was Eric Farmer and highlighted by PPCGreg on Twitter who strongly encouraged you to ignore "the terrible budget recommendation based on nothing." "It’s essentially impossible to “update” an RSA when we can’t see how specific headlines/descriptions are actually performing," he added. Here it is:

Greg Finn then highlighted this and called out Google, which is where Ginny Marvin responded:

I do wonder how Google can and will address this? It cannot be an easy thing to crack down on? I mean, sure, the Google backed and hired consultants, that is easy, just cancel your contracts with them. But there are so many others that Google does not sanction. So I guess you can start some where?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google Zurich Cookies