Google Ads To Prohibits Ads For Sugar Dating: Compensated Dating Or Sexual Arrangements

Dec 14, 2020 - 7:41 am 1 by
Filed Under Google Ads

Google Sugar Lips

Google announced that is will begin to prohibit what is called "sugar" dating, where there is compensated dating or sexual arrangements where one participant is expected to provide money, gifts, financial support, mentorship, or other valuable benefits to another participant.

Google said it will begin enforcing the policy update on February 11, 2021, with full enforcement ramping up over approximately 5 weeks.

Google said all prohibited adult content will move to the inappropriate content policy. The following categories will move from the Adult content policy into the Inappropriate content policy; These include:

  • Sexually explicit content
  • Child sexual abuse imagery
  • Mail-order brides and
  • Adult themes in family content
  • The updated policy will be to say that "not allowed Content that may be interpreted as promoting a sexual act in exchange for compensation." Here is the examples Google gave, prostitution, companionship and escort services, intimate massage and similar services, cuddling sites; compensated dating or sexual arrangements where one participant is expected to provide money, gifts, financial support, mentorship or other valuable benefits to another participant such as 'Sugar' dating

    Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

    I do not see any ads in Google now for a search on [mail order brides] but I see a ton in Microsoft Bing (click to enlarge):

    click for full size

    Google is sending some advertisers notices of this now:

    Honestly, I am surprised this was not a thing beforehand?

    Forum discussion at Twitter.


    Popular Categories

    The Pulse of the search community


    Search Video Recaps

    Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
    Video Details More Videos Subscribe to Videos

    Most Recent Articles


    Google Search: Sources Across The Web Without Images

    May 23, 2024 - 7:21 am

    Google Tests Special Reddit Search Result Snippet Interface?

    May 23, 2024 - 7:11 am
    Bing Search

    Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More

    May 23, 2024 - 5:52 am
    Search Forum Recap

    Daily Search Forum Recap: May 22, 2024

    May 22, 2024 - 10:00 am
    Google Updates

    Google Search Ranking Volatility Spike Around May 22

    May 22, 2024 - 8:01 am
    Google Ads

    Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

    May 22, 2024 - 7:51 am
    Previous Story: Google Tests New Top Stories Multi Grid Layout