Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. We've seen images in sitelinks before, numerous times, but here is a version of them in the ads extension. There was a variation of this back a few years ago.
This was spotted by Arpan Banerjee who shared this screenshot on X - I am honestly not sure if this is new, it kind of looks familiar but I am not sure:
Have you seen these before? Do you think they add to the ad? I suspect so?
Forum discussion at X.