(Not) New Google Merchant Center Event Promotion

May 7, 2025 - 7:05 am 0 by
Filed Under Google Ads

Grand Opening Sign

Google has a "new feature," as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion, that may help you sell product.

UPDATE: It is not new, covered this before.

Google describes this promotion as, "An event is shown across Google on Search and Google Shopping results that aren't product-specific. It can help you reach more customers by displaying your event (a sale, promotion, occasion, etc.)."

This was spotted by Arpan Banerjee who posted a screenshot of this screen within Google Merchant Center on LinkedIn:

Google Merchant Center Even Promotion

Arpan wrote:

Create promotional events (like a sale, holiday offer, or category-based deal)

Reach more customers on Google Search & Shopping—even if the promo isn't tied to a specific product

Upload promotional images to make your sale pop

Optional product categories help refine visibility & avoid disapproval

This opens up a whole new layer of flexibility for running seasonal or brand-wide campaigns!

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 28, 2025

Aug 28, 2025 - 10:00 am
Google Search Engine Optimization

Some Sites Have Huge Crawl Rate Declines In Google Search Console

Aug 28, 2025 - 9:30 am
Google Search Engine Optimization

Bug: Google Search Console Performance Report Search Appearance Android App

Aug 28, 2025 - 7:51 am
Bing Ads

Microsoft Testing Tests Larger Titles For Ads In Bing Search

Aug 28, 2025 - 7:41 am
Google Ads

Google Ads Gets Audience Exclusions For Shopping Campaigns

Aug 28, 2025 - 7:31 am
Bing Search

Bing Tests Bolding Site Name On Hover

Aug 28, 2025 - 7:21 am
 
Previous Story: Goats Mowing Google's Bayview Lawn