Google Ads Signal Label Indicates Optimized Targeting Is Enabled

Jul 16, 2021 - 7:51 am 0 by
Filed Under Google Ads

Darts Google

Earlier this week, Brett Bodofsky spotted a label in the Google Ads demographics tab that said "signal." He wasn't sure what it was, and honestly, it seems no one else was either. So we asked Ginny Marvin of Google what it means and she said "it indicates optimized targeting is enabled."

Here is a screenshot of this label that Brett shared on Twitter:

Google Ads Signal Label

Ginny explained on Twitter "it indicates optimized targeting is enabled." "Optimized targeting uses audience & demo inputs as signals to find more conversions within campaign goal, so you'll see impressions outside of your set targeting signals," she explained. To help distinguish, set signals are labeled as "Signal."

Optimized targeting, according to the help document "grants your campaign flexibility to explore which customers have the highest likelihood to convert within your campaign goals. When you use optimized targeting, you can optionally provide targeting signals like keywords or audience segments. These signals are used as a starting point by our system to find the best-performing criteria to serve your ads on."

But there is a bit more to the story:

You can learn more about this in Carolyn's Search Engine Land article.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 12, 2024

Jun 12, 2024 - 10:00 am
Google Search Engine Optimization

I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update

Jun 12, 2024 - 7:51 am

Google Adds Return Policy Structured Data Support To Organization Level

Jun 12, 2024 - 7:41 am
Google Maps

Google Maps Tests QR Codes On Business Profiles

Jun 12, 2024 - 7:31 am
Google Ads

Google Ads Adding New Optional Verification This Month

Jun 12, 2024 - 7:21 am
Google

Google Tests Shaded Site Name & Favicon For Search Results

Jun 12, 2024 - 7:11 am
Previous Story: Google: Forum Links Do Not Work For SEO