Google has released its annual Google Ads Safety report and the big number that stands out to me is that Google has suspended over 200% more advertiser accounts in 2024 than it did in 2023; 39.2 million versus 12.7 million. Google also removed 5.1 billion ads, restricted over 9.1B ads, restricted ads on 1.3 billion publisher pages and took broader site-level enforcement action on over 220,000 publisher sites.
Here are the high-level stats:
- Removed over 5.1B advertisements
- Restricted over 9.1B advertisements
- Suspended over 39.2M advertiser accounts
- Blocked or restricted ads on 1.3 billion publisher pages
- Took broader site-level enforcement action on over 220,000 publisher sites
- Made over 30 updates to its ads and publisher policies
Here are the raw numbers by year:
Here is the bar chart:
Google credits its AI, saying they "launched over 50 enhancements to our LLMs, which enabled more efficient and precise enforcement at scale."
Here are charts from the safety report breaking down these numbers by category:
In summary:
The full report can be downloaded over here.
I always find it interesting to compare year-over-year numbers.
Forum discussion at X.
