Google Ads Rolls Out Portfolio Bid Strategies For Manager Accounts

Feb 5, 2021 - 7:11 am 0 by
Filed Under Google Ads

Portfolio Google

In July 2020, Google Ads announced portfolio bid strategies, an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Now, Google is saying this feature is available to all manager accounts.

Portfolio bid strategies automatically set bids in Google Ads to help you reach your performance goals. They specifically include the following Smart bidding strategies: Target CPA, Target ROAS, Maximize conversions, Maximize conversion value, Maximize clicks, and Target impression share. Once you create a portfolio strategy, it will be stored in your Shared library. This is the central location for managing your portfolio bid strategies and tracking their performance. Portfolio bid strategies were previously referred to as “flexible bid strategies.”

Google said "starting today, all advertisers will be able to create and manage these cross-account bid strategies for both Search and standard Shopping campaigns." "By combining campaigns from different accounts into a single portfolio, it’s easier to drive more performance across those accounts. GetYourGuide, a marketplace that offers activities for travelers, used portfolio bid strategies across accounts to make it easier to meet their business goals," Google added.

You can learn more about how to create a portfolio bid strategy if you want to valid all of Google's claims.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Merchant Center Adds Video Generation & Amazon MCF Integration

Oct 8, 2024 - 7:05 am
Search Forum Recap

Daily Search Forum Recap: October 7, 2024

Oct 7, 2024 - 10:00 am
Google Ads

Google Tests Sponsored Ad Label Variations

Oct 7, 2024 - 7:51 am
Google

Google Shopping "Researched with AI - Experimental" Answer

Oct 7, 2024 - 7:41 am
Google Search Engine Optimization

Google Merchant Listings Adds Certification Markup Support

Oct 7, 2024 - 7:31 am
Google

Google Search Product Detail Grid With Nearby Label

Oct 7, 2024 - 7:21 am
Previous Story: Google Android Claw Machine: Chrome, YouTube & Google Maps Pillows