Google Ads PMax Campaigns 90 Characters Of Text For All Descriptions

Apr 22, 2025 - 7:11 am 0 by
Filed Under Google Ads

Google Ads Lines

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters.

This change was spotted by Yash Mandlesha who posted about it on LinkedIn, I found it via PPC News Feed.

Yash Mandlesha wrote, "Performance Max campaigns just got a minor tweak — earlier we had 1 short description with a 60-character limit, but now that’s also been increased to 90 characters. So now, all 5 descriptions have a 90-character limit!"

Here is a screenshot:

Google Ads Pmax Description Text Characters

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2026

Jan 16, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits January 15-16

Jan 16, 2026 - 8:41 am
Search Video Recaps

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Jan 16, 2026 - 8:01 am
Google Search Engine Optimization

Google To Prioritize Removing Prediction News Content From Search & News

Jan 16, 2026 - 7:55 am
Google Maps

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Jan 16, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Jan 16, 2026 - 7:41 am
 
Previous Story: Robot at Google Office