Google Ads PMax Campaigns 90 Characters Of Text For All Descriptions

Apr 22, 2025 - 7:11 am 0 by
Filed Under Google Ads

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Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters.

This change was spotted by Yash Mandlesha who posted about it on LinkedIn, I found it via PPC News Feed.

Yash Mandlesha wrote, "Performance Max campaigns just got a minor tweak — earlier we had 1 short description with a 60-character limit, but now that’s also been increased to 90 characters. So now, all 5 descriptions have a 90-character limit!"

Here is a screenshot:

Google Ads Pmax Description Text Characters

Forum discussion at LinkedIn.

 

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