Google Ads Posts First New Feature Announcement In Two Months - PMax Updates

May 1, 2024 - 7:51 am 0 by
Filed Under Google Ads

Google Sparkling Logo

Google Ads has posted its first new features announcement in its help section in over two months. This was to announce several Performance Max campaigns features, which we will get into below. But like I reported earlier, Google Ads has not posted anything in this section for two months prior to posting this new announcement.

I suspected maybe Google was holding out for Google Marketing Live starts in May but now we have this bulk of news...

Ginny Marvin, Google's Ads Liaison, posted a nice short summary on X saying explaining the highlights of what is new:

  • New Customer Value mode is now in beta for purchase conversion goals. New customer acquisition goals are also now available in SA360.
  • Customer retention goal to win back lapsed customers is now in beta.
  • Detailed demographics (age and gender groups) are now available in PMax audience insights.
  • Budget pacing insights will show you projected campaign spend & forecasted conversion performance.
  • Account-level IP address exclusions are now supported by PMax.

You can read the full details over here.

Here is a screenshot showing that it has been over two months between announcements - this is not to say Google Ads has not posting any new features, they have - they just didn't announce them here:

Google Ads Announcement Page

Forum discussion at X.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: Googling "Flag GIF" Leads To Nazi Flags In Google Search