Google Ads New Experiments Page Now Live

Jan 21, 2022 - 7:41 am 0 by
Filed Under Google Ads

Google Ads Experiments Page

Google is rolling out a new Google Ads experiments page that promises to "help you create, manage, and optimize your experiments in one place." There is a new summary page for your experiments and a sync feature.

Previously in Google Ads if you were running an experiment, you first had to create a campaign draft and then test that draft separately in an experiment. Google changed the process so now, you can select a campaign and create a custom experiment for it in a single step.

So now when you set up your experiment, you can specify how long you’d like it to run and how much of your original campaign’s traffic and budget you’d like to use.

click for full size

The new Google Ads Experiments page lets you choose to apply the new bid strategy to your base campaign. "This helps you avoid any implementation issues and makes it easier for you to see the expected uplift from your experiment results," Google said. Here is the summary view where you can click "Apply experiment."

click for full size

Google Ads is also rolling out a new way to sync your experiments with their corresponding campaigns. In the past, keeping your experiments up to date meant that you had to manually copy changes over from your original campaigns. Now it will automatically update your experiment with any changes you make in your original campaigns. Google said for example, let's say you add new keywords to a campaign while you're running an experiment on it. With sync enabled, these keywords will automatically be added to your experiment campaign as well. Sync is turned on by default when you create a new experiment.

click for full size

You can learn more about this experiments page in this help document.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Federal Vampire & Zombie Agency Disappears From Google Search