Google is testing displaying a button in Google Search to load more ads. The button reads, "More sponsored results" and when clicked, it can load more ads, if Google has more to serve.
I cannot replicate this but Gagan Ghotra spotted this and posted a couple of videocasts of this in action on X.
Here is a static image of the "more sponsored results" button:
Here is a GIF of it in action:
In some examples, Google can say there are no more ads to show after you click on the button. I am not sure why Google even shows the button if there are no more ads, but hey...
Here are the videos:
4 ads at top of search results and clicking "More sponsored results" loads three more 😂 https://t.co/se1tGwVBMw pic.twitter.com/1E3X7h9Toh
— Gagan Ghotra (@gaganghotra_) November 28, 2024
This is in the same format of the more results button but for ads this time...
I am not sure if I like this or not...
Forum discussion at X.
Update: Featured Results - sponsored - variation:
Sponsored results are labeled under 'Featured Results' with "more sponsored results" button, showing people also consider queries.@rustybrick https://t.co/eInEQT81oN pic.twitter.com/IevS97BBC2
— Shameem Adhikarath (@shemiadhikarath) February 21, 2025
