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Earlier this week we reported Google expanded the more results button test to more users, well, now it is officially live for all searchers. Google confirmed it went live last night on their Twitter account saying "we've launched a new "More results" button that makes it easier & faster to get more search results on mobile."
Here is how it works:
Google said this makes it easier and faster for their searchers, adding "now additional listings load below the ones already being viewed, rather than the old "Next" button that would load an entirely new page." The ads will load under the new organic results, if Google decides to show ads at all after clicking on the "more results" button.
Here is what Google posted:
The "More results" button will appear for searchers using the Google app for iOS & Android or major mobile web browsers other than Chrome for iOS -- support for that is coming. As for ads, the button will load more organic results first, then ads when relevant underneath those.
— Google SearchLiaison (@searchliaison) April 11, 2018
The ads thing should be interesting to see how that changes over time.
Not everyone likes this new approach, but I suspect Google will stick with this interface for some time!
Forum discussion at Twitter & WebmasterWorld.
