Target In-App Purchases With Google Ads

Oct 24, 2014 - 8:22 am 0 by
Filed Under Google Ads

Google Mobile Apps AdWordsGoogle announced on Google+ that you can now target your ads around those who make in-app purchases within the Google Play store.

The new option is a check box under the interests tab, that reads "only show ads to people who purchased an app or made an in-app purchase." Previously, Google only supported buying an app, but not the in-app purchases.

Here is a screen shot of the targeting feature:

click for full size

Google said:

Today we’re announcing an enhancement for in-app display ad campaigns that enables app developers and marketers to show ads to people who have made in-app purchases through the Play Store. This is an addition to the Google Display Network feature we recently added that allows you to reach people who have previously purchased a paid app. These new settings can help you identify and create a campaign strategy around your most valuable customers.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 3, 2024

Oct 3, 2024 - 10:00 am
Google Updates

Record-Breaking Google Search Ranking Volatility Continues Into October

Oct 3, 2024 - 8:01 am
Bing Ads

Microsoft Advertising New Ad Experience, Diagnostics & Performance Snapshot

Oct 3, 2024 - 7:51 am
Google

Google Testing Search Instead For Section

Oct 3, 2024 - 7:41 am
Google

Google: SEOs Can Help Shape Client Policies & Decisions On AI Bots

Oct 3, 2024 - 7:31 am
Google Ads

Google Ads With Images & Map Carousel

Oct 3, 2024 - 7:21 am
Previous Story: Google Express Halloween Delivery Bags