Google Tightens Policies For Financial Services Ads In UK

Jul 1, 2021 - 7:21 am 1 by
Filed Under Google Ads

Google Financial

Google announced it will tighten its policies for Financial Services advertisers targeting searchers and consumers in the UK. The policy will be fully published on August 30, 2021 and then seven days later it will be enforced, on September 6, 2021.

Google is doing this to fight financial fraud in the UK.

This policy will require those who want to show financial ads in the UK through Google to be verified by Google. As part of the verification process, advertisers must demonstrate that they are authorized by the UK Financial Conduct Authority or qualify for one of the exemptions described in the UK Financial Services verification page, Google said. That link provides details about the verification process.

Ads related to the following categories will not be considered financial services for the purposes of this policy, but are still required to comply with all other Google Ads policies:

  • Products in scope of our Debt services policy
  • Products in scope of our Complex speculative financial products policy: contracts for difference, rolling spot forex, financial spread betting. Ads for this category will be able to target UK users seeking financial services as long as they meet the requirements of our Complex speculative financial products policy and complete verification, if requested by Google.
  • Gambling (see our Gambling and Games policy)
  • Products in scope of our Cryptocurrencies, Credit repair, and Binary options policies

Google began a process of verifying advertisers globally in January, but this is a step up.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 17, 2024

Jun 17, 2024 - 10:00 am
Google Search Engine Optimization

The Maddening Adventure Of Tracking AI Overviews In Google Search Console

Jun 17, 2024 - 7:51 am
Google Ads

Google Ads Forcing Some Advertisers Off Credit Card Payments

Jun 17, 2024 - 7:41 am
Apple App Store

Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More

Jun 17, 2024 - 7:31 am
Google Maps

Google Maps Updates Fake Engagement Policy With More Detail

Jun 17, 2024 - 7:21 am
Google Search Engine Optimization

Google Updates hreflang Documentation While I Was Offline

Jun 17, 2024 - 7:11 am
Previous Story: Google Forums Carousel In Mobile Search Results