Google Ads Experiments No Longer To Require Drafts Requirement

Dec 6, 2021 - 7:41 am 0 by
Filed Under Google Ads

Google Ads Experiments

Google seems to be rolling out a new Google Ads experiments workflow that drops the need to use campaign drafts. George Nguyen reported this at Search Engine Land with the help of Dario from the Marketing O'Clock and it seems to be something Google is slowly rolling out or testing.

George explained that advertisers that often use the experiments feature in Google Ads feel that it is super annoying to have to create a draft first. This new workflow eliminates that step, making the process less clunky, which can save advertisers time, George explained.

The new Google Ads experiments page lets these advertisers use the experiments page in Google Ads without this hassle. There is a notice on the page that reads "The new experiments page allows you to create experiment campaigns without creating a draft, automatically sync changes from your base campaign to your trial campaign, and receive customized reporting based on experiment goals."

Do you like this change?

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Google AdSense Deactivating Accounts For Inactivity Again