Google Ads has placed Customer Lifecycle Optimization directly within the conversion goals section of the Google Ads platform.
This update was spotted by Natasha Kaurra who posted about it on LinkedIn (hat tip to PPC News Feed). Natasha said, "The Conversions Summary page is looking a little different. Google is now showing a dedicated Customer Lifecycle Optimization section directly inside conversion goals."
Here is her screenshot:
This section includes:
- Customer Acquisition: Identify existing customers and optimize toward acquiring new ones.
- Lapsed Customers: Use audience segments to identify previous customers and adjust bidding to bring them back.
- Loyalty Program Members
"Google is also asking for audience segments with at least 100 active members before some of these lifecycle features can be used," Natasha Kaurra added.
Forum discussion at LinkedIn.
