Google Ads Bug Attributes Traffic To Legacy Smart Matching Type

Aug 22, 2024 - 7:21 am 1 by
Filed Under Google Ads

Google Ads Match

Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore - smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, "Advertisers will not be charged for these clicks, and we’ve reverted the change."

Thomas Eccel spotted the issue and said on X, "can you let me know what this new "Smart Matching" Match Type exactly is?" Ginny replied, "This is a result of a small traffic experiment between 8/13/2024 and 8/14/2024 that incorrectly attributed traffic under this previously turned down “Smart Matching” designation. Advertisers will not be charged for these clicks, and we’ve reverted the change."

Here is what it looked like in the Google Ads report:

Google Ads Smart Matching Report Glitch

The funny thing is we saw this match type back in 2021 and then Google said, "This filter option was the result of a bug that is now being fixed, but no traffic was affected. This experiment is one of many small tests that select advertisers have opted into. We don’t have anything more to share at this time."

So this is not the first time Google Ads had a bug like this.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Google Tests Verification Icons For Free Search Result Listings