Google and Microsoft announced new partnership deals on the ad side. Microsoft Advertising now partnered with Shopify to integrate your products on your Shopify with your ads on Bing Search. Google Ads partnered with BigCommerce to list your products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store.
Microsoft said Shopify merchants will be able to easily reach shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing merchants to quickly connect with shopping offerings that showcase their products using free and paid listings.
📣 Microsoft and Shopify have partnered to help grow your business. The improved Microsoft Channel app makes it easy to connect with Microsoft Search Network and Microsoft Audience Network shoppers.
— Microsoft Advertising (@MSFTAdvertising) October 21, 2021
👇 Get the details. https://t.co/IeN3jAqEJ8 #MSFTAds pic.twitter.com/QeRWglk7eQ
Google said starting today, we are making it even easier for BigCommerce’s 60,000 merchants to show up across Google.
It's now easier for @BigCommerce merchants to reach shoppers across Google! You can now list your products for free on Google, promote them with ad campaigns, and measure performance — all directly from your BigCommerce store ↓ https://t.co/JCm7DbYtQR
— Google Ads (@GoogleAds) October 21, 2021
I believe Google also works with Shopify.
So if you are on these platforms, you can try to get this integration going with both Google Ads and Microsoft Advertising.
