Google Ads Bid Strategy Report With New Top Bidding Signals

Google Ads announced new data available in the bid strategy report that shows you the top bidding signals. These signals can include device type, location, day of week, time of day, keywords and more.

Google said To start, these signals will be viewable for campaigns using Target CPA and Maximize conversions on Search. Support for Target ROAS and Maximize conversion value will be available at a later date. Top signals may include, but are not limited to:

• Device type
• Location
• Day of week
• Time of day
• Keywords

The report might also include combinations of different signals. For instance, it may show you that people searching for the keyword [business] in Los Angeles, California on the weekend are more likely to convert.

Here is a screen shot of the report:

Forum discussion at Google Ads Help.