Google Ads Can Auto Apply Recommendations & New Recommendations For Discovery Campaigns

Feb 2, 2022 - 7:41 am 0 by
Filed Under Google Ads

Google Ads Reporting

Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns.

Auto Apply Recommendations

Google Ads now allows you to automatically apply recommendations in Google Ads manager accounts. Google says that "this makes it easier for you to manage and identify opportunities for growth across multiple manager accounts." Google offers over 22 different recommendations to apply automatically, including:

  • Improve your responsive search ads to show more relevant messages to your customers.
  • Upgrade your conversion tracking for more accurate conversion measurement.

If you choose to turn this feature on, Google automatically apply your selected types of recommendations as new opportunities are available. Keep in mind that you can change these selections or turn them off at any time.

I am not sure if you remember but Google was doing this on some accounts last April and it caused some confusion.

click for full size

Recommendations & Optimization Scores For Discovery Campaigns

Google offers both optimization score and recommendations for other campaigns but now you can see recommendations and an optimization score for your Google Ads Discovery campaigns with this update. Similar to other Google Ads campaign types, your optimization score will range from 0% to 100%, with 100% meaning your Discovery campaigns are set to perform at its full potential, Google said. These recommendations are an easy way to help you follow the best practices that drive maximum impact, including:

  • Fix your disapproved assets to show them in your ads.
  • Get more conversions by showing your ads to additional customers.
  • Use optimized targeting to get more conversions at a similar cost.

click for full size

Google Video Campaigns Updates

Google Ads added more recommendations to video campaigns, including:

  • Set up product feeds to help you get more clicks and conversions at a lower CPA.
  • Set up Google Analytics 4 to give you deeper, cross-platform customer insights.
  • Upgrade your conversion tracking for more accurate conversion measurement.
Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Google

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Google Local Pack Listen & Translate Feature