Google Ads New Discovery Ads, Gallery Ads, Showcase Shopping Ads, App Deep Linking & More

May 15, 2019 - 8:28 am 0 by
Filed Under Google Ads

Google Marketing Live

Google had their big Marketing Live event where they announced a boat load of new ad features yesterday. These announcements are captured nicely by Greg Sterling and the Search Engine Land team over here. Here is a very brief recap of these announcements.

(1) Discovery ads: You can create new Discover creatives in Google Ads to show ads within the Discover feed on Google's mobile home page or iOS, Android Google app and on the mobile YouTube feed and in Gmail under the social and promotions tabs. Here is a deeper look at this over here.

Here is a screen shot of ads coming up in the mobile discover feed on Google's mobile home page:

Google Discover Home Page Ads

(2) Gallery ads: Advertisers can feature up to eight images in gallery ads, Google's new mobile search ad format. It is those big search ads with images we saw numerous times including here. Ginny covers this in more detail over here.

Here is what it might look like:

Google Ads Huge Images

(3) Showcase Shopping ads adds personalization local inventory and better checkout processes. You can learn more about this over here.

Here is a screen shot:

click for full size

(4) App deep linking: Google ads will now support app deep linking from Google search and other ads. This will also include better reporting from Google's Firebase tools.

(5) Google also redesigned Google Shopping which now includes Google Express integration.

A lot more coverage of this on Techmeme - it is just a lot of stuff:

Here are some tweets from Ginny Marvin:

Forum discussion at WebmasterWorld.


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