Google Ads is expanding access to AI Briefs and also added new AI Max reporting. Google said AI Brief audience targeting works now in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. Plus, there is a new AI Max reporting feature for looking at the Search Ads journey.
On Wednesday, at the DMEXCO conference in Cologne, Germany, Google's Vice President of Global Ads, Dan Taylor, introduced several product updates including:
Google is releasing new AI Max reporting in Google Ads. Google said a new reporting feature for the Search Ads journey where advertisers using AI Max will soon have access to a single, unified report in Google Ads. It will deliver an end-to-end view of the Search Ads journey and make it easier to evaluate and validate the strategic value AI Max brings to campaigns.
And AI Brief expands globally: Advertisers can now steer campaign messaging, creative guidelines, and audience targeting in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. Powered by Gemini, AI Brief allows marketers worldwide to direct AI in their native language before campaigns go live.
AI Brief gives advertisers more control in their own words with conversational language guidance for campaigns. AI Brief allows marketers to provide business context and guardrails while Gemini handles execution. In May, this began rolling out in US English and is now available to more.
Here is how it works:
Google added that they will share details and availability later this year.
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