Google announced a number of new updates for AI Max within Google Ads. These include (1) AI Brief, (2) text disclaimers and (3) Expansion with AI Max for shopping and Search Campaigns for travel.
Here are short descriptions of what is new:
(1) AI Brief: Giving advertisers more control in their own words with conversational language guidance for campaigns. AI Brief allows marketers to provide business context and guardrails while Gemini handles execution. This is rolling out in English for Search, with Performance Max and Shopping to follow.
(2) Text Disclaimers: Improved compliance in Final URL Expansion that ensures required legal text always appears in ads, providing certainty for regulated sectors. This is rolling out in the coming weeks globally, in all languages.
(3) Expansion with AI Max for Shopping and Search Campaigns for Travel: Google said it is delivering specialized inventory access and deep intent understanding for conversational queries. This is now available in Search campaigns and rolling out in closed beta globally, in all languages.
Here is the Shopping setting:
The travel setting:
We’re launching the AI Brief to give marketers more strategic control and guide the AI. Marketers can set specific guidelines for messaging, audiences and search matching and let the AI Brief act as a new strategic bridge. pic.twitter.com/qJn8sVWs5c
— Vidhya Srinivasan (@VidsSrinivasan) April 30, 2026
AI Max has been our fastest-growing AI-powered Search ads product. To help more businesses capture opportunities in a shifting Search universe, we’re expanding AI Max to Shopping 🛒 and Travel 🏝️.
— Vidhya Srinivasan (@VidsSrinivasan) April 30, 2026
Powering AI Max is Gemini, the same engine and model driving the future of Search… pic.twitter.com/Eqf0iteeLI
Ahead of GML, we’ve got some AI Max updates to share. Here’s a look at 3:
— AdsLiaison (@adsliaison) April 30, 2026
🛍️ AI Max is coming to standard Shopping campaigns
With AI Max for Shopping campaigns enabled, your Merchant Center data can power more relevant ads in complex, conversational searches.
It can also…
☸️ Get added steering with AI Brief
— AdsLiaison (@adsliaison) April 30, 2026
Building on text guidelines, AI Brief will offer more ways to guide AI Max text customization, search term matching and the audiences you want to reach – in your own words.
You’ll get previews of sample assets and searches.
Want to make…
Forum discussion at X.
